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PR groups are turning to a brand new technology of media influencers to assist amplify their model message in a method much like conventional earned media.
The creator economic system has lengthy included business consultants, influencers, and celebrities. However lately, there has additionally been an uptick within the variety of journalists utilizing platforms like YouTube and Substack.
Nicole Day AndersonThe senior vice chairman and head of media relations, experiential and influencer technique at Wells Fargo, mentioned she particularly enjoys working with “media influencers” — whether or not they’re seasoned reporters turned freelance writers or news-focused social media personalities.
She mentioned they provide the identical degree of authenticity to their audiences that individuals anticipate from influencers, in addition to the all-important journalistic integrity.
However irrespective of who you’re employed with, a very powerful factor is the connection.
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