Nazara’s Nodwin Gaming acquires AFK Gaming

Nodwin gamesa gaming and esports division of Indian firm Nazara Applied sciences, has acquired AFK Gaming, a gaming and esports media firm.

Mumbai-based Nazara owns Nodwin Gaming, and AFK Gaming will now develop into a wholly-owned subsidiary of Nodwin Gaming.

This acquisition strengthens Nodwin Gaming’s esports-related content material manufacturing and distribution capabilities, in addition to Nodwin Gaming’s advertising and marketing and public relations providers capabilities. These capabilities will improve Nodwin Gaming’s choices to manufacturers and publishers, making it a powerful one-stop-shop for all esports and gaming-related advertising and marketing actions and thereby growing pockets share of Nodwin Gaming’s advertising and marketing budgets.

The acquisition of 93% of AFK Gaming’s share capital will likely be a mixture of money and share change of NODWIN Gaming shares for a complete consideration of INR 7.6 crores.

Nodwin already beforehand held the remaining 7% of AFK. As a part of this transaction, the founders will develop into shareholders of Nodwin Gaming and will likely be built-in into completely different verticals of the Nodwin Gaming ecosystem.

In 2017, Nodwin Gaming led AFK Gaming’s first funding spherical as a strategic investor, serving to the founders flip their passion right into a enterprise. This acquisition completes the lifecycle of Nodwin’s strategic funding within the enterprise, making AFK a 100% subsidiary upon closing.

Based in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been on the forefront of the Indian gaming and esports media business for over a decade.

Along with offering the newest business updates by its web site and specifically curated e-newsletter for Pixel P&L gaming firms, its company vertical, Max Degree, provides tailor-made advertising and marketing providers to groups, match organizers, recreation publishers and types seeking to join with gaming and esports. public.

This contains marketing campaign administration, mental property creation, content material manufacturing, video enhancing, consulting, social media advertising and marketing, influencer applications in addition to public relations and communications. Its buyer base contains manufacturers like Asus ROG, CyberPowerPC India, Krafton, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Video games, TVS and extra. Max Degree has labored carefully with Nodwin Gaming for almost all of its IP and white label options.

Patel will be a part of the Founders Workplace to work on strategic initiatives throughout the Nodwin Group, whereas growing Pixel P&L as a media product throughout the firm. Ramchandran will likely be a part of the bigger Nodwin workforce, specializing in growing the corporate’s skill to create expertise merchandise and Siddharth will proceed to steer Max Degree, specializing in high-end advertising and marketing and PR providers. high quality and cost-effective.