SpongeBob is the most recent icon to hitch the UEFN platform

SpongeBob SquarePants and Bikini Backside joined Fortnite by its UGC platform, Unreal Editor for Fortnite. Paramount Sport Studios and advertising and marketing company Zoned have collaborated on a collection of 4 experiences based mostly on the favored animated collection, bringing SpongeBob, Patrick and the remaining to the Fortnite viewers.

The 4 video games, developed by Zoned with Alliance Studios, span a number of acquainted and standard genres. They embrace:

• Purple versus Blue, during which individuals assault one another with jelly blasters in a free-for-all
• Prop Hunt, the basic hide-and-seek recreation that includes the Bikini Backside aesthetic
• Slap Combat, during which karate gamers lower one another off the board whereas chasing Krabby Patties
• Solely Up, the important of the UGC, a great previous impediment course

Doug Rosen, Paramount’s senior vice chairman of gaming and rising media, stated of the collaboration: “We all know that many SpongeBob followers are players, so this was a pure subsequent step for us. to carry Bikini Backside to life on this genuine format for them. . This collaboration with Zoned allowed us to create an interesting and immersive expertise that really captures the essence of SpongeBob and resonates with the Fortnite neighborhood.

SpongeBob and firm are removed from the primary to hitch the UEFN platform, as Zoned has labored on earlier tasks reminiscent of The Topgolf UEFN Experience. This is not the primary time SpongeBob has appeared in a UGC launch both, as he’s a Roblox staple and was a part of GameFam’s Super Bowl Celebrations on the platform.

Carlos Tovar, president of Zoned, stated in an announcement: “This was a dream undertaking for the Zoned crew as a result of all of us grew up watching SpongeBob ourselves and are big followers. We liked working with the unimaginable crew at Paramount Sport Studios, who actually perceive authentically join the SpongeBob IP to the Fortnite ecosystem. It is a consistently evolving platform and it has been a privilege to carry this iconic license to followers and gamers! »