Beyoncé carried out reside at halftime through the NFL recreation between the Baltimore Ravens and Houston Texans at NRG Stadium on December 25, 2024.
Julian Daqduq
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Julian Daqduq
Sports activities followers tuning in to stream two NFL video games on Netflix on Wednesday might have felt a little bit of déjà vu — at first.
That is as a result of the essential occasion – which marks the trade’s largest streaming service’s entry into the blockbuster world {of professional} soccer – started with audio points within the opening moments of host Kay Adams’ opening present.
It was a worrying response to the issues Netflix had with its final huge reside occasion, a boxing match in November YouTube star Jake Paul and former champion Mike Tyson When viewers suffered from uninteresting audio and have been often kicked off the reside stream.
Luckily, Adams’ audio points have been shortly fastened, permitting Netflix to ramp up a two-game programming occasion that felt just like the streaming service’s model of the Tremendous Bowl — with a spectacular halftime present for its second recreation that includes pop star Beyoncé. It could stand as much as any huge recreation presentation.
In truth, the precise soccer video games have been most likely the least spectacular a part of Netflix’s huge day, because the Tremendous Bowl champion Kansas Metropolis Chiefs beat the Pittsburgh Steelers in Recreation 1, 29-10, and the Baltimore Ravens dominated the Houston Texans in First match. At house for the second competitors 31-2.
Wednesday’s Netflix stream obtained off to a rocky begin resulting from audio points from host Kay Adams.
Netflix
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Netflix
By assembling its groups of hosts and commentators with skilled broadcasters, Netflix delivered a largely clean visible presentation with loads of eye-catching graphics and all the knowledge followers wanted to observe the sport. The connectivity points that plagued the Tyson/Paul struggle appeared largely absent, no less than to this viewer, particularly whereas watching the matches a little bit late within the run.
based on Netflixgreater than 200 international locations tuned in sooner or later through the Chiefs vs. Steelers contest, making it the second hottest reside title on the streaming service.
So, it is sensible that the streamer would use this event to make numerous references to different Netflix merchandise, together with Pre-match interview with WWE wrestler Liv Morgan To hype the debut of WWE Uncooked reside occasions subsequent month and tie lifelike football-shaped truffles on the streamer’s recreation present Is it a cake?
There have been additionally numerous commercials, which appeared to work even for subscribers with ad-free plans, though for those who watch the video games by way of replay, you possibly can skip them.
However the full video games expired from Netflix three hours after the occasion; Two packages showcasing highlights from every recreation’s performs can be found for on-demand viewing, and the streamer says Beyoncé’s halftime present will even be provided as a standalone program for rewatching.
Queen Bey, a Houston native, definitely introduced the hearth to her hometown for what the broadcaster dubbed the “Beyoncé Bowl” halftime present. Performing songs from her album Cowboy Carter For the primary time — together with re-renditions of “Jolene” and “Blackbird” — it was a white-and-sequin imaginative and prescient backed by a procession of dancers in white cowboy hats and witty collaborators like Submit Malone and Shaboozey. Her daughter, Blue Ivy, even made an look.
Beyoncé’s epic reside efficiency lasted over 13 minutes — simply overshadowing Mariah Carey’s pre-recorded appearances earlier than every recreation — additional proving that Netflix can muster the manufacturing worth and visuals to match any Tremendous Bowl-level performer.
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Which was, in the end, the excessive level of all the day — proving that the streaming service is able to compete with the massive streaming corporations by delivering error-free NFL video games reside to a subscriber base of greater than 282 million accounts.
Netflix is not the one streamer providing reside NFL video games. Amazon’s Prime Video has Thursday Night time Soccer and Peacock additionally affords reside protection of some NFL video games. However Netflix, as the biggest and most worthwhile streaming service, has a symbolic and substantive affect with regards to a sure sort of programming.
With its plans to broadcast reside WWE Uncooked occasions Starting next month and New deal To ship the FIFA Girls’s World Cup, Netflix is turning to 1 space of streaming TV companies it has but to dominate: reside sports activities.
What that in the end means for the way forward for tv — and the way forward for sports activities media — we might solely be starting to study.
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