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Meta announced that James CameronIt is Bright Storm Vision will create new 3D entertainment experiences exclusively on Meta Quest's mixed reality hardware.
The companies said they will work globally to create 3D entertainment experiences spanning live sports and concerts, feature films and television series featuring big-name intellectual property on Meta Quest, which will be Lightstorm Vision’s proprietary MR hardware platform.
Cameron's creations span sci-fi adventures like Avatar, star-studded romances like Titanic, and deep-sea documentaries. Cameron has also been a pioneer in merging cutting-edge technology and blockbuster storytelling within the film industry for 40 years.
“Fantastic news…Announcing a comprehensive, multi-year partnership with Meta to revolutionize ALL visual media,” Cameron said in a statement. “Recently, (Meta CTO Andrew Bosworth) Boz showed me some of Meta's advanced technologies. I was amazed by its transformative potential and power, and what it means for creators of content from around the world. I believe we are at a true historical inflection point. Navigating this future with Meta will ensure we all have the tools to create, experience and enjoy stunning new forms of media.
Meta said that more people are using virtual and mixed reality headsets than ever before, opening up exciting new possibilities for immersive storytelling.
“Through our collaboration with Lightstorm Vision, we are committed to advancing media and improving the ability of content creators to create high-quality stereoscopic content through the use of advanced tools, including the use of 'AI. And as a member of the Stability AI Board of Directors, Cameron is in a unique position to contribute to the thoughtful and responsible use of AI in this space,” Meta said.
The goal is to make premium 3D content more accessible, both for creators and for people to enjoy at home and on the go. Together with Lightstorm Vision, we will make 3D production tools more accessible to the entire entertainment industry. In addition to co-producing original content, the companies will leverage Lightstorm Vision's cutting-edge technology and production techniques to revolutionize stereoscopic media creation.
Cameron and the Lightstorm Vision team have been advancing 3D technology for over three decades and are recognized as the world's leading experts in stereoscopy.
“We are honored to be able to work alongside them to help reduce production costs associated with top-tier 3D content and deliver a steady stream of mainstream immersive shows,” said Meta.
For over a century, filmmakers have been pushing the boundaries of storytelling. MR headsets represent the next step in the evolution of media, enhancing the visual experience of millions of people and using native 3D to support traditional, immersive 360-degree environments, as well as interactive elements that put you at the center of history.
“We are in the midst of a creative revolution as studios and individual authors explore this new frontier. We look forward to mapping the future with Lightstorm Vision and enabling the next generation of global 3D content creators to thrive,” said Meta.
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