Vivo accounted for 15.8% of the Indian cellphone market within the third quarter of 2024 in response to IDC, comfortably surpassing Samsung. He's not a newcomer both. Vivo was the third Indian model as early as 2018, in response to Canalys.
It has produced wonderful telephones and pushed the boundaries of cellphone digital camera know-how particularly, claiming firsts for the usage of a gimbal stabilizing sensor in 2020's Vivo X50 Professional and, later, a pixel shift in Vivo X60 collection.
If you’re a type of who’ve by no means come throughout a Vivo cellphone earlier than, you may assume that it’s a native, Indian model. This isn’t the case. Vivo is a part of the BBK group of cellphone makers, alongside Oppo, OnePlus, Realme and others. They’re all Chinese language corporations, run by a father or mother firm massive sufficient to forged a Lovecraftian shadow. These Chinese language manufacturers are accountable for shaping the Indian cellphone market state of affairs in 2024.
“Attributable to low-cost information and the entry of Chinese language manufacturers into India over the past seven or eight years, [Chinese manufacturers] has actually democratized worth factors,” says Singh.
A decade or extra in the past, commerce exhibits have been filled with characteristic telephones designed for growing markets like India. The dominance of characteristic telephones has been reversed and India is now getting into a part the place, very like the West, the general public is more tolerant increasingly more in a position to purchase more expensive phones.
“'Worth for cash' is the widespread mentality of the Indian client, however they’re shortly shifting in the direction of buying premium telephones,” says Neil Shah, vice chairman of CounterPoint Analysis. “The cellphone has turn out to be a central aspect for each consumer, with a better return on funding than shopping for a automobile, a home or insurance coverage. Customers view smartphones extra as an funding alternative. In India, a cellphone can typically be all the things. »
The info confirms this. In accordance with Counterpointthe typical promoting worth of a smartphone in India elevated from $192 within the third quarter of 2020 to $293 in the identical quarter in 2024.
It’s this impact that has allowed Apple to carry out so properly in India, with its market share growing by nearly 60% between the third quarter of 2023 and 2024, in response to figures from IDC.
“Contemplating that Apple's common promoting worth is so excessive, this can be a feat that Apple has achieved lately,” says Singh. “One of many essential causes is that Apple is taken into account an aspirational model in India. It has a trademark halo. Everybody would love to purchase an iPhone. Not everybody can afford one. »
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