BEIJING (Reuters) – Shipments to China of foreign-branded smartphones, together with Apple Inc’s iPhone, fell 47.4% in November from a yr earlier, information reveals printed Friday by a government-affiliated analysis firm.
Calculations primarily based on information from the China Academy of Info and Communications Know-how (CAICT) confirmed that shipments of international manufacturers decreased to three.04 million items, from 5.769 million items a yr in the past earlier.
The drop follows a 44.25% year-over-year drop in abroad smartphone shipments in October, persevering with a pointy downward pattern on the earth’s largest smartphone market.
Apple, China’s high international smartphone maker, is going through a slowing financial system and rising competitors from home rivals like Huawei.
Chinese language client costs fell to their lowest degree in 5 months in November, as financial uncertainty and fears of deflation weighed on family spending.
As its market share declines, Apple launched a uncommon four-day promotion in China on Thursday, slashing costs by as much as 500 yuan ($68.50) on its flagship fashions to spice up gross sales.
Huawei has change into a very formidable challenger since its return to the premium phase in August 2023 with domestically manufactured chipsets.
Apple briefly disappeared from China’s high 5 smartphone distributors within the second quarter of 2024 earlier than recovering within the third quarter. The American firm’s smartphone gross sales in China fell one other 0.3% within the third quarter from a yr earlier, whereas Huawei’s gross sales jumped 42%, in accordance with analysis agency IDC.
Cellphone shipments in China, which embrace home manufacturers, fell 5.1% year-on-year in November to 29.61 million handsets.
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