By Jonathan Klotz
| Updated

2024 has been an incredible rebound year for Hollywood after the disaster of 2023, with Disney releasing hit after hit, and Universal not that far behind, but the success hasn't been equal. That's probably why Sony and Warner Bros released eight minutes of their upcoming films on YouTube this week, in a bold new marketing move that's so desperate and sought-after it just might work. After all, for both Requirements And Lord of the Rings: War of the Rohirrimticket pre-sales seem so bad that, at this point, anything to try to get butts in seats is better than nothing.
Another Spider-Man villain
Kraven the Hunterstarring Aaron-Taylor Johnson as the latest D-level villain to receive a film from Sony, was delayed for several years, thanks in part to reshoots and a writer's strike, but it's finally arriving on December 13. Kraven's greatest story is the one in which he commits suicide, Kraven's Last Huntwhich has left fans perplexed as to how Sony can get a full R-rated feature film from the big game hunter. That's why releasing the first eight minutes makes perfect sense: it tells an entire mini-movie that introduces audiences to the classic villain.
In the first eight minutes, without a single word of English spoken, we see Kraven enter a prison, encounter colorful inmates, meet the local crime boss, brutally murder him, and escape into a storm as it is revealed that it was an elaborate “hunt”. » I was hesitant about the film before, and while I still have serious doubts about the final product, this one feels more like Venom that Morbiusso at the very least it will be a fun and insane superhero movie. Plus, I need to see how they made Rhino, the villain the new comic book heroes beat up to show how tough they are, into the big bad of the movie.
The Rohirrim War
Within 24 hours of Sony releasing the first eight minutes of RequirementsWarner Bros. has released a video featuring the first eight minutes of THE Lord of the Rings: Rohirrim War. It doesn't work as well, not only because of the uneven animation, but also because the story is difficult to understand from the start, with no explanation of who is at war, why there are orcs, and why Helm Hammerhand, the king, behaves as he is. There are answers, and Tolkien fans already know the story of Helm Hammerhand, but in trying to get people to see a film with contractual obligations, it fails miserably.
I love fantasy and I love anime, so you'd think I'd be the target audience, but even so Requirements made me want to see more, Rohirrim War It makes me want to wait for when it comes out on Max.. The bad story in the eight-minute trailer is one thing, but the atrocious lip-syncing and bad animation, especially after Esoteric recently showed us how stunning it can be, it looks like a direct-to-DVD takedown. In a way, this is indeed the case, since in order to preserve the Lord of the Rings license, the studio has to make a movie every few years, and that's what it chooses to do.
It will be fascinating to see how each film's box office fares after the bold release of eight minutes of footage. I predict Kraven will receive an uptick in interest and good word of mouth, while Rohirrim War I will be lucky to arrive My Hero Academia: You are next Numbers. If this experiment works, and even if any of these films start to make money, expect more studios to follow suit with extended trailers a week before release, as a last-ditch effort to generate interest.
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