Some Hollywood stars have discovered success in 2024 within the alcohol enterprise, and one among them has had a giant setback.
Dwayne “The Rock” Johnson’s Teremana Tequila is essentially the most profitable superstar tequila model.
It’s also the ninth most profitable celebrity-backed model amongst all classes, in response to Spirits Enterprise.
Johnson’s tequila firm is valued at $3.5 billion, in response to Spirits Enterprise.
SAMMY HAGAR SAYS TRUCK WAS FOUND AFTER MILLION-DOLLAR TEQUILA THEFT AT BORDER CITY
Under is a have a look at different well-known alcohol manufacturers that had a profitable 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner’s 818 tequila launched in Could 2021. Based on Spirits Enterprise, gross sales elevated by 150% within the first 12 days after Jenner introduced her tequila model to the UK in 2023.
Quick Firm reported that Jenner’s tequila blanco lowered its worth from $39.99 to $29.99 in 2023 in response to buyer demand. The $10 worth reduce doubled gross sales by mid-2024, in response to the outlet.
Jason Momoa
Jason Momoa is comparatively new to the superstar alcohol model sport. The star and Blaine Halvorson have joined forces to launch Meili Vodka in 2023.
Earlier this month, Momoa spoke to FOX Enterprise about what it takes to create a profitable alcohol model within the face of so many well-known rivals.
“I like all spirits. You’ll be able to have many differing types. I like whiskeys and scotches and mescals, however vodka is a pleasant twist of the mill, and it has been damaged for fairly a very long time.
WATCH: Jason Momoa Shares What Units His Vodka Model Aside From Different Celeb Alcohols
“So we wished to create one thing that you may simply sip and sip naturally. It is handled as an ingredient and never a spirit, so we wished to deal with that downside,” Momoa stated.
Sammy Hagar
Sammy Hagar and enterprise companion Man Fieri have not had nearly as good a 12 months as different celebrity-backed alcohol manufacturers.
Hagar and Fieri co-own the Santo Spirits tequila model.
In November, Santo Spirits had two cargo vehicles carrying $1 million value of product stolen in Laredo, Texas, after shifting it throughout the border from Mexico.
The lacking vehicles had been carrying 24,240 bottles of Santo Blanco and Reposado and a specifically designed Further Añejo, created over a 39-month interval.
Hagar instructed FOX Enterprise this month that the model might be extra cautious about delivery sooner or later.
“We might be extra cautious,” the 77-year-old stated. “You assume every part’s OK. You assume, ‘Hey, the truck crossed the border, every part’s OK.’ No, he crossed the border, and it wasn’t cool so we’re very cautious now.”
WATCH: Sammy Hagar and Man Fieri might be ‘very cautious’ sending tequila vehicles throughout border after heist
The rock star is happy with the Santo model.
“We reduce the agaves properly,” he stated. “Most individuals depart a bunch of greens there, and the inexperienced is bitter. In addition they use youthful agaves, and so they’re bitter. And you must add sugar and different issues, coloring. We do not do any of that. We depart it within the barrel till it will get the colour and taste we wish.”
Fieri and Hagar launched Santo Spirits in 2017 and function out of the El Viejito Distillery within the Highlands of Jalisco, Mexico.
Marc Wahlberg
Mark Wahlberg grew to become an investor in tequila model Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico, with co-founders Aron Marquez and Abraham Ancer.
In July 2023, Wahlberg took to Instagram to rejoice Flecha Azul’s election as “the world’s #1 sipping tequila.”
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In 2024, Wahlberg opened a brand new location for his restaurant that serves his tequila, Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and his spouse Camila McConaughey co-founded their tequila firm, Pantalones Tequila, in 2023.
Pants gives three sorts of tequila: blanco, reposado and añejo.
“We met over margaritas, and from that first sip, we knew we wished to create one thing particular collectively. Tequila was and nonetheless is part of our historical past, so taking over the problem of making our favourite tequila was a selection good and a pure subsequent chapter for our first enterprise partnership collectively and for us as a pair,” Matthew and Camila stated on their web site.
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“As soon as we created an distinctive tequila that spoke for itself, we wished to carry enjoyable again to tequila. Over the previous decade, the tequila trade has appeared to change into increasingly more severe, and generally even boastful.
“That is not what tequila represents to us and our mates, so we wished to counterprogram this development. We had 47 tastings earlier than the product hit the market. This course of led us to a taste of candy natural agave, balanced with simply the precise contact of sweetness on the tail finish – which you will discover in each sip.
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Based on Forbes, Panatalones Tequila made its mark in its first 12 months on cabinets. The outlet reported that the model took prime honors on the San Francisco World Spirits Competitors.
Bob Dylan
In 2018, Bob Dylan launched his personal whiskey model, Heaven’s Door Spirits. Dylan teamed up with Marc Bushala to remodel an outdated church in Tennessee right into a distillery.
“You do not at all times discover inspiration. Generally it finds you. We wished to create a group of American whiskeys that may every inform a narrative,” Dylan stated in a press launch on the time, in response to The Guardian.
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Dylan elaborated additional on the whiskey firm’s web site, saying: “I wished to create a group of American whiskeys that, in their very own method, inform a narrative. I have been touring for many years and have been in a position to strive a few of them. one of the best whiskey spirits the world has to supply. It is a superb whisky.
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