Males rush to shops on December 23 for last-minute Christmas presents, information reveals

AIB spending information confirmed that males seem like leaving a lot of their Christmas purchasing till the final minute and are prone to rush to the outlets for lunch on Christmas Eve.

The busiest time for in-store purchasing by males was between noon and 1pm on December 23 final 12 months, spending €5.6 million in that hour alone.

AIB’s Christmas spending development additionally revealed that its clients spent €3.8 billion in-store and on-line in December 2023.

The information was compiled from greater than 78 million card transactions made by AIB clients in-store and on-line in December 2023.

121 million euros had been spent in shops on December 22 alone, 130 p.c greater than the common day final 12 months, making it the busiest day of the 12 months for purchasing in retailer, with 2.9 million transactions.

The busiest time of the 12 months for in-store spending was between 3pm and 4pm on December 22, with virtually €12 million spent in that hour alone.

For pubs, the busiest day of the festive interval was December 23, with €6.3 million spent in whole by AIB clients.

Within the week main as much as Christmas 2023, 65% of spending in pubs was by males.

December 23 was additionally the busiest day of the 12 months for in-store purchasing, with spending 66% greater than the earlier Saturday in 2023. In-store spending on that day was roughly 42 million euros.

Regardless of the rise of on-line purchasing, individuals nonetheless select to do their Christmas grocery purchasing in retailer. 93 p.c of grocery spending was achieved in-store, in comparison with 7 p.c on-line.

Gender-related spending traits

Within the week main as much as Christmas 2023, males spent virtually twice as a lot on jewellery as girls.

When males bought jewellery, the common transaction was €216, for ladies it was €110. Practically two-thirds of knickknack spending that week was by males.

In December 2023, spending in toy and pastime shops was 178 p.c greater than the month-to-month common for all of 2023 and was comparatively evenly distributed between women and men (52 p.c girls, 48 p.c males).

Ireland

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Folks in Meath spent probably the most on their playing cards in retailer and on-line within the week earlier than Christmas December 2023 (€661), adopted by Kildare (€655) and Wicklow (€653). Folks in Donegal spent the least (€537), adopted by Louth (€580) and Leitrim (€582).

Adrian Moynihan, head of shopper affairs at AIB, mentioned: “Males appear to be leaving a variety of their purchasing till the final minute, throughout Christmas Eve lunch.

“And retailers can plan for very busy December 22 and 23, with practically six million in-store transactions over these two days in 2023.

“It’s nice to see individuals purchasing in retailer because it not solely helps Irish companies and jobs but in addition ensures that the merchandise we purchase have a decrease carbon footprint as they don’t journey lots of kilometers earlier than reaching us.”