Investing.com– MINISO Group Holding Ltd (HK:) shares jumped on Friday and are anticipated to see robust weekly beneficial properties after the corporate introduced a partnership with the favored online game “Black Delusion: Wukong.”
The collaboration, revealed on December 31, 2024, positions MINISO as an official companion, with plans to launch co-branded merchandise in 2025.
Hong Kong-listed MINISO shares jumped 11.7% to HK$53.50 on Friday and are anticipated to achieve almost 15% this week.
New York-listed shares closed up 5.5% on Thursday.
“Black Delusion: Wukong”, launched in August 2024, is China’s first AAA sport and has achieved important success, with estimated gross sales of greater than 23 million copies on the Steam platform.
MINISO’s technique focuses on partnerships with standard mental properties to strengthen shopper engagement. Founder Ye Guofu emphasised that trendy customers search experiences and emotional connections past purposeful merchandise.
The collaboration with “Black Delusion: Wukong” is predicted to strengthen the MINISO model presence and entice a broader shopper base, probably contributing to sustained inventory efficiency within the coming months.
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