Spain’s Esther Gonzalez kisses the FIFA Girls’s World Cup Trophy after the staff’s victory within the closing match of the FIFA Girls’s World Cup Australia and New Zealand 2023 between Spain and the England at Stadium Australia on August 20, 2023.
Alex Pantling – Fifa | FIFA | Getty Photos
Netflix Friday announcement it has secured unique rights in the USA for the FIFA Girls’s World Cup in 2027 and 2031.
The announcement comes simply days earlier than Netflix is due to take action. flow its first-ever Nationwide Soccer League Christmas Day video games. The addition of the Girls’s World Cup to its portfolio reveals that the streaming big continues to broaden its sports activities rights portfolio. That is additionally as a result of the recognition of girls’s sports activities has elevated resurrected over the previous yr.
“I’ve seen the fandom for the FIFA Girls’s World Cup develop dramatically – from the electrical environment in France in 2019, and extra lately, the unbelievable power throughout Australia and New Zealand in 2023,” Bela Bajaria, Netflix’s chief content material officer, mentioned in a press release. press launch. “Bringing this iconic match to Netflix isn’t nearly streaming matches, it’s additionally about celebrating the gamers, tradition and keenness that drives the worldwide rise of girls’s sport.”
The 2027 match is anticipated to happen in 12 cities throughout Brazil. The host nation for the 2031 match has not but been introduced.
Netflix mentioned protection of the Girls’s World Cup will embody commentary and leisure from studio reveals and high expertise, in addition to Netflix unique documentaries about the important thing gamers and the quickly rising fan base of this sport because the match approaches.
The Girls’s World Cup has continued to gain popularityAnd more people in the United States extra watched the ladies’s closing in 2019 than the boys’s in 2018. dropped considerably in 2023, nonetheless, after the elimination of the two-time defending champions within the spherical of 16.
Whereas viewership for the WNBA and the ladies’s nationwide soccer staff has elevated considerably in the USA, soccer stays one of the in style sports activities on this planet.
Netflix has 282.7 million subscribers worldwide and the streamer has pushed its progress internationally, partly because of its cheaper, ad-supported tier.
The valuation of sports activities media rights has additionally exploded for media corporations, with reside sports activities attracting the biggest audiences.
Netflix continued to develop within the sports activities class, final month streaming a struggle between Mike Tyson and Jake Paul, which was watched by 108 million individuals, making it the the most broadcast sporting event of all timein accordance with Netflix.
On Christmas Day, the streamer is anticipated to cowl the NFL doubleheader that includes the Kansas Metropolis Chiefs towards the Pittsburgh Steelers and the Baltimore Ravens towards the Houston Texans.
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