Nintendo’s Don James to Obtain AIAS Lifetime Achievement Award

THE Academy of Interactive Arts and Sciences (AIAS) introduced Don James, longtime chief and cornerstone of Nintendo of America,’s legacy will likely be honored with a prestigious Lifetime Achievement Award.

This recognition will likely be celebrated through the twenty eighth version DICE Pricewhich can happen on February 13, 2025 on the Aria Resort in Las Vegas.

James joined Nintendo of America in 1981 as considered one of its first staff. As Govt Vice President of Operations, he oversaw quite a few departments together with Shopper Companies, Design, Experiential Advertising and marketing, Actual Property and Services, Manufacturing Engineering, High quality Management, Manufacturing Operations, provide chain, buying, product testing, technical providers and technical translation.

Throughout his tenure, James was instrumental within the creation of the online game business’s present Leisure Software program Rankings Board (ESRB) score system and the creation of the Interactive Digital Software program Affiliation (IDSA). , presently referred to as the Leisure Software program Affiliation (ESA), the place he served on the board of administrators.

Within the early Nineteen Nineties, James performed a key position within the creation of the world-renowned Digital Leisure Expo (E3). He was additionally an integral a part of AIAS, serving as a board member since 1991.

James was additionally the first liaison between Nintendo of America and the Starlight Kids’s Basis. He co-designed the Nintendo GameCube Starlight Enjoyable Heart in 2002 and led Nintendo of America’s assist of Starlight to convey video games and films to noticeably ailing hospitalized kids.

James can also be an lively supporter of philanthropic organizations, together with the Fred Hutchinson Most cancers Analysis Heart and the Pratt Fantastic Arts Heart.

“I’m actually honored to obtain this award from the Academy,” James stated in a press release. “This business is filled with gifted and artistic folks, and it has been an absolute privilege to know and work with so a lot of them over the a long time. My profession has actually been a wild and enjoyable trip, and I am pleased with all of the alternatives I have been fortunate sufficient to obtain.

“Don James has been each humble and an integral a part of the online game business, from his founding work at Nintendo of America to his passions on the Starlight Kids’s Basis,” stated Meggan Scavio, president of the ‘AIAS, in a press launch. “He has led numerous landmark initiatives which have created lasting change all through his profession, together with right here on the Academy. We’re thrilled to have fun his extraordinary legacy and immense contributions to online game historical past.

The AIAS Lifetime Achievement Award is reserved for people whose accompaniments span a broad vary of disciplines over a protracted profession within the business. Recipients are usually people who’re distinguished by their enterprise management and will not be essentially concerned within the improvement or creation course of. By way of their management and beliefs, these people have caused vital and constructive change throughout the business.

Earlier recipients of the Lifetime Achievement Award embody: Minoru Arakawa and Howard Lincoln (2006), Ken Kutaragi (2007), Doug Lowenstein (2009), Bing Gordon (2010), Satoru Iwata (2015), Genyo Takeda (2017) and Phil Spencer . (2022). Extra data on all particular award winners will be discovered right here

Tickets for the 2025 DICE Summit and the twenty eighth Annual DICE Awards can be found at . Keep updated with all AIAS information by following AIAS on Bluesky, Instagram and Twitter.

Each day insights into enterprise use circumstances with VB Each day

If you wish to impress your boss, VB Each day has you lined. We provide you with perception into what corporations are doing with generative AI, from regulatory modifications to sensible deployments, so you may share insights for max ROI.

Learn our Privacy Policy

Thanks for subscribing. Study extra VB newsletters here.

An error has occurred.