State Farm 'Bundle-Rooski' Commercial Highlights Revealed

As part of State Farm's ongoing football campaign, Patrick Mahomes And Coach Andy Reid once again partners with the brand for its last ad of the season.

This commercial brings together the iconic duo with State Farm's Jake to perform the ultimate trick game – the “Bundle-Rooski”, a clever initiative designed to help fans save money by bundling their insurance.

Now, a few weeks after the commercial debuted, State Farm shares an exciting behind-the-scenes look, featuring silliness and funny moments from filming.

State Farm has revealed a fun new twist on its popular “Bundle-Rooski” campaign, featuring Kansas City Chiefs coach Andy Reid, Patrick Mahomes and State Farm's Jake. And who doesn't love a good blooper reel?

Behind-the-scenes footage shows Coach Reid fumbling over the pronunciation of “Bundle-Rooski,” leaving everyone in the room laughing and breaking character.

“I had a lot of fun working with Jake from State Farm and Patrick over another year of State Farm commercials, and I really enjoyed working with a team that does an incredible job capturing my dynamic fun and Patrick's off the field,” Kansas City said. The Chiefs coach said, “It's great to be able to tell people that savings are no joke when you bundle your home and auto insurance – seriously, I've been a State Farm customer for years.”

The new “Bundle-Rooski” commercial opens with Patrick Mahomes and Andy Reid demonstrating the classic “Fumble-Rooski” play to Jake from State Farm, sparking Jake's clever idea for the “Bundle-Rooski.”

“Or you can bundle the home and auto and save money. The old 'Bundle-Rooski,'” Jake suggests to Patrick.

“It’s a better play,” Mahomes agrees, while Andy Reid chimes in, humorously adding that it’s “fun to say.”

The Kansas City Chiefs head coach then takes it up a notch, trying out “Bundle-Rooski” in different accents while the camera zooms in on his animated expressions. Meanwhile, Patrick and Jake exchange perplexed looks, perfectly capturing the playful tone of the commercial.

Patrick Mahomes and Andy Reid have consistently showcased their strong chemistry and camaraderie in State Farm commercials, blending humor with clever football-inspired storylines to highlight the benefits of bundling insurance policies.

This partnership reflects State Farm's emphasis on themes of teamwork and strategy, drawing parallels between success in the field and the value of combining insurance for better savings and coverage. It also signals a notable shift in sports marketing, moving from simply highlighting individual athletes to incorporating coaches and teammates as part of the narrative.

By featuring prominent figures from the Kansas City Chiefs, State Farm takes a more holistic approach to athlete support, emphasizing the impact of team culture and leadership in shaping history of its brand.

State Farm revealed that a live stunt during a Philadelphia Eagles game last NFL season generated 415 earned media placements worth more than $20 million. The event featured Donna Kelce, mother of Travis and Jason Kelce, watching her son Jason perform while sitting next to Jake, the iconic fictional spokesperson for State Farm.

“Earned media has gone crazy, and so has social media engagement on X,” Alyson Griffin, State Farm’s chief marketing officer, said recently. Marketing divecalling it a “lightning bolt moment in a bottle.”

“The team was really smart because they alerted our measurement partners and said, ‘Something is happening. Let's be ready to get the data. And we did it. We got it really quickly,” Griffin continued. “And then we saw something we didn't expect. We had three spots in the Eagles game and three spots in the Chiefs game later that night. Spot performance increased 15-fold after the stunt.

Another highlights “Ted Lasso” fan favorite Dani Rojas in the “Bundle is Life” commercial, highlighting how bundling home and auto insurance with State Farm's Personal Rate Plan helps customers get coverage affordable and personalized.