It's not often that an analyst increases their price target by 74%, but that's what happened to AppLovin (NASDAQ:APP). The next-generation adtech company, which has already been a strong performer on the stock market, has seen its share price increase over the past few days. According to data compiled by S&P Global Market Intelligenceit was up nearly 13% week-to-date on Friday before the market opened.
Stifel weighed in on AppLovin with a new research note Thursday morning. In it, the analyst firm raised – perhaps I should say “catapulted” – its price target to $435 per share. This is significantly higher than its previous amount of $250. It almost goes without saying that Stifel is bullish on the company; it maintained its existing buy recommendation by making changes to the price target.
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Not to be left out, the same day Citi Group and BTIG both passed hefty increases. The former increased its fair value to $460 per share from the previous $335, while BTIG's respective levels were $432 and $291. Both companies also kept their AppLovin purchase recommendations intact.
The reasons behind these decisions differ somewhat between reports, but all three believe that the specialized authorities technology company faces excellent opportunities and has the means to exploit them. Stifel cited AppLovin's ability to mine and use data from its mediation platform and was optimistic about its entry into the e-commerce advertising segment.
These price target increases may seem outsized, but AppLovin's stock has been a real racehorse this year: it's up 851% year to date, and we haven't even reached the New Year. This is understandable, as the company is very well positioned to take advantage of the huge increase in the digital advertising space and, as such, has an exciting future.
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